At Lift Lending, we highly value your financial privacy. This notice outlines our commitment to protecting the confidentiality and security of your personal information, including any details you provide through our website.
If we modify our privacy policy, we will update this privacy statement, our homepage, and any relevant notifications to ensure you are informed about what information we gather, how we use it, and any circumstances under which we may disclose it. We reserve the right to update this policy at any time, so we encourage you to review it regularly. Should any significant changes occur, we will notify you through this page, our homepage, or other appropriate means.
Through our website, we collect personal details that you voluntarily provide when requesting a free financial analysis. This information includes your name, address, email, state of residence, phone number, credit status, IP address, site interactions, and how you discovered us. Lift communicates only through service-related emails in response to an online inquiry or phone request for a free consultation. These communications cannot be opted out of while you are actively engaged with our services. If you need to update, correct, delete, or deactivate your personal information, you may reach out to us using the contact details provided at the end of this policy.
We may disclose your personal information to complete transactions, manage your account, comply with legal requirements, or protect our rights in response to court orders or legal proceedings.
Additionally, we collect non-personally identifiable information automatically, such as clickstream data about your visit. This may include the website you visited before ours, the pages you view on our site, and the type of browser you use.
If you become a Lift Lending client, we will collect additional personal details, such as your education, home address, employment information, account balances, creditors, life events, and overall financial status.
We do not share the personal information collected through our website with third parties, except as required by law or outlined in this privacy policy. Initially, we use your information to create a financial analysis. Once completed, we will contact you to discuss your results, explore ways Lift can assist in improving your financial situation, or provide alternative options if we are unable to help.
To manage and maintain your account, we may share your information with creditors or third parties that assist in account servicing. However, we do not share text messaging opt-in data or consent with third parties. We may also obtain additional personal information from credit bureaus, data brokers, marketing sources, and your creditors.
Lift utilizes Google Analytics to collect visitor insights. We do not merge personally identifiable information with non-identifiable details from display advertising without prior notice and your explicit opt-in consent. We employ Google Analytics Demographics and Interest Reporting to gather data such as age, gender, and interests, helping us improve user experience and support display advertising. You can manage your preferences through Google’s Ads Settings to opt out of Google Analytics for Display Advertising or adjust your Google Display Network ad settings.
We may also share non-personal, anonymous information with trusted service providers that manage our website. These providers use aggregated data—such as time spent on pages or site interactions—to improve website performance.
Cookies are small text files stored on your computer to retain records. Our site uses cookies, but we do not link them to any personal details you provide.
We use persistent cookies, which remain on your device for an extended period. You can remove them by following your browser’s instructions. These cookies help us understand user preferences and enhance site navigation. Rejecting cookies will not impact your ability to use our site.
Some of our business partners and affiliates may also use cookies on our site. However, we do not have control over these third-party cookies, and this privacy policy applies only to Lift Lending’s use of cookies, not those of other entities.
Some of our business partners/affiliates use cookies on our site. We have no access to, or control over these cookies. This privacy statement covers the use of cookies by Lift only and does not address the use of cookies by any other party.
Pixels allow third parties to collect browsing data across multiple sites, helping us deliver more relevant advertisements and content. These pixels also enable us to provide advertisers with insights about user engagement with ads and identify target audiences.
Pixels gather details such as IP addresses, location, time and date, user agents, cookie IDs (if applicable), URLs, time zones, and other browser-related data.
We use pixel data for advertisement and content optimization only after aggregating it with other collected information. Additionally, we may share aggregated analytics, such as the number of unique visitors, user demographics, engagement rates, and timestamps, with trusted third parties.
We limit access to your personal information to employees who need it to manage your account. To ensure security, we employ physical, electronic, and procedural safeguards that meet federal requirements. All employees receive training on data security and confidentiality protocols.
This section applies to California residents whose personal information we collect through our website, services, communications, or other means.
Since Lift Lending operates under the Gramm-Leach-Bliley Act (GLBA), we apply strict privacy and security protections to your personal information in accordance with federal law. As a result, certain personal data we process is exempt from the California Consumer Privacy Act (CCPA), while other data may fall under CCPA regulations.
For this section, "personal information" refers to details that identify, describe, or could be associated with a specific individual or household. It does not include publicly available or de-identified information. While we outline all collected data below, we do not waive any legal exemptions under GLBA or similar regulations.
We collect various categories of personal data, including information that identifies, relates to, or can be linked to a specific individual or device. The chart below summarizes the types of personal information we have collected in the past 12 months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. | YES |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. | YES |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | YES |
| D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO for customers YES for certain employees |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | YES |
| G. Geolocation data. | Physical location or movements. | YES |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | YES |
| I. Professional or employment-related information. | Current or past job history or performance evaluations. | YES |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| K. Inferences drawn from other personal information. | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | YES |
Publicly available information from government records.
De-identified or aggregated consumer information.
Information excluded from the CCPA's scope, like:
health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.
Directly from our clients or their agents. For example, from documents that our clients provide to us related to the services for which they engage us.
Indirectly from our clients or their agents. For example, through information we collect from our clients in the course of providing services to them.
Directly and indirectly from activity on our website (www.liftlending.com). For example, from submissions through our website portal or website usage details collected automatically.
From third-parties that interact with us in connection with the services we perform. For example, from affiliate marketers who place ads and forward activity to us or from credit reporting agencies (“CRA”).
Information that is publicly available online or elsewhere and
Employees and job applicants.
We may use or disclose the personal information we collect for one or more of the following business purposes:
To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in order for us assist you in financial activities.
To provide you with information, products or services that you request from us.
To provide you with email alerts, newsletters and other notices concerning our products or services, or events or news, that may be of interest to you.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
To assist you in identifying appropriate resources if we cannot serve you for any of a number of reasons including, but not limited to inability to operate in the state of request.
To provide a third party with qualified leads for a program that they may administer
To improve our website and present its contents to you.
For testing, research, analysis and product development.
To conduct audit, compliance or other legal work associated with our business.
To perform financial reporting and accounting and other general business administration
To assess third party vendors and services providers
As necessary or appropriate to protect the rights, property or safety of us, our customers or others.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category C: Protected classification characteristics under California or federal law.
Category D: Commercial information
Category E: Biometric data
Category F: Internet or other similar network activity.
Category I: Professional or employment-related information.
Category K: Inferences drawn from other personal information
Our affiliates.
Service providers.
Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.
We may also disclose your personal information to a third party for a commercial purpose. When we disclose personal information for a commercial purpose, which may include providing your information to a provider which can assist you, we have a compensatory relationship which requires the recipient to abide by data privacy regulations and not use it for any purpose except as described.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a commercial purpose:
Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category D: Commercial information
Our affiliates
Corporate credit facility lenders
Service providers
Vendors
Other third parties including marketers
If you are a California resident, subject to applicable law, you have the following rights under California law with respect to your personal information, to the extent your personal information is not already subject to federal law and the required privacy and security measures applied under federal law:
Right to Know. You have the right to request what personal information we collect, use, disclose, and/or sell, as applicable.
Right to Delete. You have the right to request the deletion of your personal information that is collected or maintained by us.
Right to Opt-Out of Sale. You have the right to opt-out of the sale of your personal information by us. You may access our Notice of Right to Opt-Out by clicking here.
Right to Data Portability. You have the right to request a portable version of your data.
Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of the privacy rights described above.
You may also authorize someone to exercise the above rights on your behalf. In order to have a third party exercise rights on your behalf as an agent, the third party would need to fill out the same forms as the consumer and have a notarized letter authorizing them to act on your behalf The agent would also need to be able to have sufficient data to verify the identity of the consumer in question.
The above rights are subject to our being able to reasonably verify your identity and authority to make these requests. These rights are also subject to various exclusions and exceptions under applicable laws. In order to verify your identity for prospective consumers, you must provide first and last name, state of residence, phone, physical address and email. If you are a current customer, you must also provide the social security number or other identifying account number in addition to the items required for prospective consumers.
If you are a California resident and wish to seek to exercise these rights, please reach us in one of the following ways:
877-503-2228
You have the right to direct Lift not to sell your personal information and to refrain from doing so in the future. If you wish to opt-out of such sales, please do so in one of the following ways:
877-503-2228
Please consult the other sections of our Privacy Policy for further information on our practices regarding your personal information.
If you have any questions or concerns about this privacy statement, please send them to us by emailing info@liftlending.com. If you have technical difficulty using our Web site, please contact our Webmaster at info@liftlending.com.
We may share aggregate statistics, metrics and other reports, such as the number of unique user views, demographics about the users who engaged in ads or content, conversion rates, and date and time information.
